Email Campaigns
Direct Response
Blogs
Shopper Marketing
Websites
Advertisements
SEO Content
Branding
Social Media
Newsletters
Videos
UX
Product descriptions
Catalogs
White Papers
Circulars
FAQs
Brainstorming innovative ideas and concepts
Mastering digital and traditional platforms
Breathing life and relevance into today's brands
Building wicked-smart content strategies
Attracting users with irresistable SEO
Managing multiple teams and projects with the greatest of ease
Solving pesky problems with designers, stakeholders and executives
Blowing minds with sweet presentation skills
Growing and protecting existing business
Winning even more work with new-business pitches
Freelance ACD/Senior Writer | February 2017—present
Clients: Michael H. Wasserman, P.C. Law Firm, Eastern Accents Home Decor, Merkle Direct Response, seoClarity, Market Ready Branding, Scenic Road Films and Videos
Brands: Warner Bro. Studio Tours, LifeLock, Prosper Banking
Copy Chief | Restaurant.com | April 2015—February 2017
Concepted, wrote and strategized all B2C and B2C digital initiatives
Hired, managed and mentored junior and freelance writers
Freelance ACD/Senior Writer | April 2011—April 2015
Clients: LoSasso Integrated Marketing, Merkle Direct Response, VSA Partners, FTD Flowers & Gifts, Core 3 Creative Studio, Centerpoint Marketing, Epsilon Retail Advertising, Plan B Integrated Marketing, Personal Creations
Brands: First Data, Cargill, WellPoint (Anthem), Visa Credit Cards, CNH Industrial, Jayco, Sungevity Solar, The Good Toy Co.
Copy Director | SolutionSet (now Epsilon) | July 2007—April 2011
Clients: Office Depot, Sears, Naturalizer, Cintas Uniforms, SanMar, American Express
Freelance Copywriter | August 2001—July 2007
Clients: Chiasso Home Furnishings, Core 3 Creative Studio, Schawk! Retail Ad Agency, Boomm! Communications, Gaston Advertising Retail Ad Agency
Brands: Sears, The Great Escape, McCain Foods USA, Sysco, Maple Leaf Farms, Home Depot, Visa Credit Cards, United Airlines
Additional positions include:
Senior Writer | SimpleTruth
Advertising Manager | Eastern Accents
Junior Copywriter | Robert Kritz, Associates
BS in Communications
Southern Illinois University
Carbondale, Illinois
ESL Tutor
Centro Romero
Content Strategy
Northwestern University
Online coursework via Coursera
Social Media Strategy
General Assembly
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General Assembly