Meet the content powerhouse

Part writer, part strategist, 100% versatile

 

Multi-media abilities

Email Campaigns

Direct Response

Blogs

Shopper Marketing

Websites

Advertisements

SEO Content

Branding

Social Media

Newsletters

Videos

UX

Product descriptions

Catalogs

White Papers             

Circulars

FAQs

B2C and B2B superpowers

Brainstorming innovative ideas and concepts

Mastering digital and traditional platforms

Breathing life and relevance into today's brands

Building wicked-smart content strategies

Attracting users with irresistable SEO

Managing multiple teams and projects with the greatest of ease

Solving pesky problems with designers, stakeholders and executives

Blowing minds with sweet presentation skills

Growing and protecting existing business

Winning even more work with new-business pitches

Solo and team work

Freelance ACD/Senior Writer  |  February 2017—present

Clients: Michael H. Wasserman, P.C. Law Firm, Eastern Accents Home Decor, Merkle Direct Response, seoClarity, Market Ready Branding, Scenic Road Films and Videos

Brands: Warner Bro. Studio Tours, LifeLock, Prosper Banking 

Copy Chief  |  Restaurant.com  |  April 2015—February 2017

Concepted, wrote and strategized all B2C and B2C digital initiatives

Hired, managed and mentored junior and freelance writers

Freelance ACD/Senior Writer  |  April 2011—April 2015

Clients: LoSasso Integrated Marketing, Merkle Direct Response, VSA Partners, FTD Flowers & Gifts, Core 3 Creative Studio, Centerpoint Marketing, Epsilon Retail Advertising, Plan B Integrated Marketing, Personal Creations

Brands: First Data, Cargill, WellPoint (Anthem), Visa Credit Cards, CNH Industrial, Jayco, Sungevity Solar, The Good Toy Co.

Copy Director  |  SolutionSet (now Epsilon)  |  July 2007—April 2011

Clients: Office Depot, Sears, Naturalizer, Cintas Uniforms, SanMar, American Express

Freelance Copywriter  |  August 2001—July 2007

Clients: Chiasso Home Furnishings, Core 3 Creative Studio, Schawk! Retail Ad Agency, Boomm! Communications, Gaston Advertising Retail Ad Agency

Brands: Sears, The Great Escape, McCain Foods USA, Sysco, Maple Leaf Farms, Home Depot, Visa Credit Cards, United Airlines

Additional positions include:

Senior Writer  |  SimpleTruth

Advertising Manager  |  Eastern Accents

Junior Copywriter  |  Robert Kritz, Associates

 

Certified word-nerdiness

BS in Communications
Southern Illinois University
Carbondale, Illinois

ESL Tutor
Centro Romero

Content Strategy
Northwestern University
Online coursework via Coursera

Social Media Strategy
General Assembly

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General Assembly