Versatility is my superpower

Use my agency and in-house chops to conquer your goals! Count on me for robust ideas and actionable copy for B2C and B2B marketing—in any format.

NONSTOP creativity

Freelance Creative Director/Senior Writer  |  February 2017—present

Clients: Michael H. Wasserman Law Firm, Everest Home Organization, WW (Weight Watchers reimagined), Wintrust Mortgage, Burrell, The Food Group, Schawk! (now SGK), DoubleTake Design, Merkle Direct Response, Eastern Accents Décor, seoClarity

Brands: McDonald’s, Kimco, Warner Brothers Studio Tours, LifeLock, Prosper Banking, Wintrust Mortgage

Copy Chief  |  Restaurant.com  |  April 2015—February 2017

Concepted, wrote and strategized all B2C and B2B digital initiatives for ecommerce

Targeted restaurant owner/operators and consumers

Freelance ACD/Senior Writer  |  April 2011—April 2015

Clients: LoSasso Integrated Marketing, Merkle Direct Response, VSA Partners, FTD Flowers & Gifts, Core 3 Creative Studio, Centerpoint Marketing, Epsilon Retail Advertising, Plan B Integrated Marketing, Personal Creations

Brands: First Data, Cargill, WellPoint (Anthem), Visa Credit Cards, CNH Industrial, Jayco, Sungevity Solar, The Good Toy Co.

Copy Director  |  SolutionSet (now Epsilon)  |  July 2007—April 2011

Clients: Office Depot, Sears, Naturalizer, Cintas Uniforms, SanMar, American Express

Freelance Copywriter  |  August 2001—July 2007

Clients: Chiasso Home Furnishings, Core 3 Creative Studio, Schawk! Retail Ad Agency, Boomm! Communications, Gaston Advertising Retail Ad Agency

Brands: Sears, The Great Escape, McCain Foods USA, Sysco, Maple Leaf Farms, Saputo, Home Depot, Visa Credit Cards, United Airlines

I've also been:

Senior Writer  |  SimpleTruth

Advertising Manager | Eastern Accents

Fine-Dining Server and Bartender

Advertising Manager  |  Eastern Accents

Copywriter  |  Robert Kritz, Associates 

Multi-media PROWESS

Content Packages

Email Streams

Direct Response

Blogs

Articles

Websites

Landing Pages

Product Naming

Product Descriptions

SEO Content

Social Media

Activations

Videos

Catalogs

Certified word-nerdiness

BS in Communications
Southern Illinois University
Carbondale, Illinois

ESL (English as a Second Language) Instructor
Centro Romero

Content Strategy
Northwestern University
Online coursework via Coursera

Social Media Strategy
General Assembly

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General Assembly