Drive results with strategic and tactical expertise

Freelance ACD/Senior Writer  |  Chicagoland
        February 2017—present

    Michael H. Wasserman, P.C. | Promoting real estate law firm by developing a new responsive website, email streams and blog content

    Eastern Accents Home Decor | Waging Pinterest campaign to expand retail business

    Merkle Direct Response | Writing direct response campaigns for Lifelock, Prosper and Warner Brothers

    SeoClarity SEO Technology | Writing homepage, online content and lead-generation email campaigns

    Market Ready Branding and Packaging | Launching new brand of cosmetics

    Scenic Road Films and Videos | Developing website content to reflect new branding

Copy Chief  |  Restaurant.com
        April 2015—February 2017

    Writer, conceptor and content manager of all B2B and B2C initiatives for four departments

    Content researcher, developer, strategist and contributor for three Wordpress blog to spark engagement and reinforce thought leadership

    Collaborated with stakeholders and design team tosolve problems and achieve a variety of goals

    Concepted e-commerce themes for all digital promotions, holidays and social campaigns

    Rolled out new products and initiatives with naming, branding, press releases and promotions

    Wrote product descriptions and content for a wide range of merchandise, ticketed events and services

    Mentored and managed junior and freelance writers

    Developed multiple lead-generation and retention email campaigns for consumer and business audiences

    Established brand guidelines for business incentives division

    Worked with web developers to improve UX and create branded error messaging for the app and website

Freelance ACD/Senior Writer  |  Chicagoland
        April 2011—April 2015

    LoSasso Integrated Marketing | Jayco, CNH Industrial Parts & Service, Brunswick Bowling

    New Control (now Merkle) Direct Response | Gap, Visa, Hyatt, Southwest Airlines, Well Point (now Anthem)

    VSA Partners Integrated Marketing | First Data, Cargill

    FTD In-House B2C and B2B Marketing | Retail and Consumer Marketing

    Centerpoint Integrated Marketing | Personal Creations

    Epsilon Retail Advertising | Cintas and Office Depot

    Plan B Integrated Marketing | Mather, OptionsCity, Block 37

Copy Director  |  SolutionSet (now Epsilon)
        July 2007—April 2011

    Writer, collaborator and conceptor for B2B and B2C

    Manager of freelance writing teams

    Established voice and brand guidelines for a variety of clients

    Pitched concepts and presented work to clients

    Helped win new business for Direct TV, SanMar and Naturalizer

    Crafted annual retail campaigns for Office Depot, Sears and Naturalizer

    Waged successful multi-media B2B campaigns for Cintas Uniforms and SanMar

Freelance Copywriter  |  Chicagoland
        August 2001—July 2007

    Built a successful copywriting business through networking and cold-calling, clients included:

    Chiasso Home Furnishings Retailer

    Core 3 Creative Photo & Design Studio

    Schawk! Retail Ad Agency

    Boomm! Communications

    Gaston Advertising Retail Ad Agency

 

Certified word-nerdiness

 

BS in Communications
Southern Illinois University
Carbondale, Illinois

 

 

Content Strategy
Northwestern University
Online coursework via Coursera

ESL Tutor
Centro Romero