Digital and traditional
Email Campaigns Direct Response
Blogs Shopper Marketing
Websites Advertisements
SEO Content Branding
Social Media Newsletters
Videos Catalogs
White Papers Circulars
UX FAQs
Product copy Presentations
Brands and clients
Restaurant.com seoClarity
FTD Flowers & Gifts American Express
Naturalizer Office Depot
McCain Foods USA Cintas Uniforms
Sears Cargill
Eastern Accents WellPoint (Anthem)
First Data Visa Credit Cards
CNH Industrial Sungevity Solar
Chiasso United Airlines
LifeLock Market Ready
M. H. Wasserman
Freelance ACD/Senior Writer | Chicagoland
February 2017—present
Michael H. Wasserman Attorney | Promoting real estate law firm by developing a new responsive website, email streams and blog content
Eastern Accents Home Decor | Waging Pinterest campaign to expand retail business
Merkle Direct Response | Writing direct response campaigns for Lifelock, Prosper and Warner Brothers
SeoClarity SEO Technology | Writing homepage, online content and lead-generation email campaigns
Market Ready Branding and Packaging | Launching new brand of cosmetics
Scenic Road Films and Videos | Developing website content to reflect new branding
Copy Chief | Restaurant.com
April 2015—February 2017
Writer, conceptor and content manager of all B2B and B2C initiatives for four departments
Content researcher, developer, strategist and contributor for three Wordpress blog to spark engagement and reinforce thought leadership
Collaborated with stakeholders and design team tosolve problems and achieve a variety of goals
Concepted e-commerce themes for all digital promotions, holidays and social campaigns
Rolled out new products and initiatives with naming, branding, press releases and promotions
Wrote product descriptions and content for a wide range of merchandise, ticketed events and services
Mentored and managed junior and freelance writers
Developed multiple lead-generation and retention email campaigns for consumer and business audiences
Established brand guidelines for business incentives division
Worked with web developers to improve UX and create branded error messaging for the app and website
Freelance ACD/Senior Writer | Chicagoland
April 2011—April 2015
LoSasso Integrated Marketing | Jayco, CNH Industrial Parts & Service, Brunswick Bowling
New Control (now Merkle) Direct Response | Gap, Visa, Hyatt, Southwest Airlines, Well Point (now Anthem)
VSA Partners Integrated Marketing | First Data, Cargill
FTD In-House B2C and B2B Marketing | Retail and Consumer Marketing
Centerpoint Integrated Marketing | Personal Creations
Epsilon Retail Advertising | Cintas and Office Depot
Plan B Integrated Marketing | Mather, OptionsCity, Block 37
Copy Director | SolutionSet (now Epsilon)
July 2007—April 2011
Writer, collaborator and conceptor for B2B and B2C
Manager of freelance writing teams
Established voice and brand guidelines for a variety of clients
Pitched concepts and presented work to clients
Helped win new business for Direct TV, SanMar and Naturalizer
Crafted annual retail campaigns for Office Depot, Sears and Naturalizer
Waged successful multi-media B2B campaigns for Cintas Uniforms and SanMar
Freelance Copywriter | Chicagoland
August 2001—July 2007
Built a successful copywriting business through networking and cold-calling, clients included:
Chiasso Home Furnishings Retailer
Core 3 Creative Photo & Design Studio
Schawk! Retail Ad Agency
Boomm! Communications
Gaston Advertising Retail Ad Agency
BS in Communications
Southern Illinois University
Carbondale, Illinois
Content Strategy
Northwestern University
Online coursework via Coursera
ESL Tutor
Centro Romero