As Copy Director at SolutionSet, I had the incredible opportunity to help re-brand the Cintas uniform line to reflect
its fashion-forward designs and attract high-end clientele, including Hyatt, Starwood and Marriott.
The successful three-year campaign featured look books that presented the latest uniform fashions, showcased Cintas
fashion designers and raised standards across the industry.
An industry first! To streamline the uniform program purchasing process (and save printing costs),
I helped Cintas create the Cintas Design App for iPad. I took a UX role and used copy to help buyers find the right
ready-made fashions that stayed true to the property’s brand.